Artist: Cory Arcangel

Cory Arcangel is a post-conceptual artist who is known for works of appropriation consisting of video game modifications, Photoshop effects, and kinetic sculptures.

The first impression I had about Arcangel was that he was relaxed and genuine. Instead of a polished portfolio, he has an approachable, welcoming website. The ‘About’ page lists his favorite bands, influences, and ‘friends’. It reminds me of a blog, or even a Myspace profile. All that’s missing is a song that automatically plays when the page loads.

The screen setups remind me of Nam June Paik, while his guitar compilation of Paganini’s Caprice No. 5 makes me think of Rashaad Newsome’s The Conductor. I notice that a lot of his work uses Photoshop’s color gradients and some pieces have a rippling “lake” effect.

I find Arcangel’s work mischievous yet relevant. A lot of his titles sound sarcastic and I get a borderline old-school digital culture vibe. Arcangel captures the essence of mainstream media trends, yet there are still of aspects of his work that remain unfamiliar and mysterious.

Artist: Matt Siber

Matt Siber is an American artist who works primarily with photography and sculptures. Siber’s work references communication to the public through use of billboards, lights and supportive structures.

Siber’s Floating Logos series consists of digitally altered photographs of signs. Siber removes the pole structures to make the ads appear as though they are floating in the air. Vast skies and a somewhat rural backdrop emphasize the bold, towering nature of the advertisements. I love the futuristic vibe in these images.

From transforming advertisements and street signs into photographs, to incorporating billboard posters in an installation- I can’t help but notice the translations between two dimensional to three dimensional objects in Siber’s art. Capitalist messages take many forms. This artist encourages me to reflect on the visually-driven nature of our society. I often overlook advertisements and signs, forgetting that I am surrounded by them all the time. The deconstruction of visual ads in Siber’s work sheds light on the ways persuasive messages are forced onto the public.

Artist: Nam June Paik

Nam June Paik was a Korean American artist. Most of his work consists of cameras, television, videos and even performances. Paik redefined the use of technology that was emerging in his time.

This artist encourages me to reflect on my understanding of digital culture. When I think of using technology for creativity, I immediately jump to editing with software. Paik used both internal and external components to create visual art.

It’s easy to understand that Nam June Paik saw endless opportunities for technology. This piece stood out to me because it integrates video, machine and music into one. The merging of television screens with different concepts is a recurring theme in his art.

Technology is closely intertwined with human experience in our culture. I think Nam June Paik anticipated this. He constructed awesome sculptures that helped visualize developing concepts. Paik’s work inspires me not only to appreciate a world full of screens, but to seek unconventional opportunity within it.

Nam June Paik Studios